Here's a good clear explanation from Jack Edwards-Fox of Madras College.
Consider the movement of the block relative to the logs:
When the log makes one revolution it rotates
metres. As the block
is in contact with the logs, it moves
metres along the
horizontal plane.

Therefore, the block moves metres relative to the logs.
Now consider the movement of the logs relative to the ground:
When the log makes one revolution it rotates metres. As it is in contact with the ground it moves metres along the horizontal plane.

Therefore, the log moves metres relative to the ground.
This means the log moves
metres relative to
the ground but the block moves
metres relative to
the logs. Therefore, the block moves
metres relative to
the ground, which is twice as much as the logs. Thus:-
the block moves twice as fast as the logs.